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Working with AR
Mate Steinforth explains what advertisers need to know about working with AR, and how to best work with a creative on a new campaign.
Augmented reality is here
AR filters add virtual objects to the real world. Wildly popular on Snapchat, Instagram, Facebook, even FaceTime and Pinterest, as well as TikTok. Those small artistic pieces might seam like toys, yet they can be genuine pieces of art that allow the user to become someone else and express their identity.
why should I care?
AR filters can be a huge driver of organic traffic. Simply put up a free AR filter on Instagram and let it work its magic. Users can find the filter through your account, or their friends could discover it and share it on their story. Once a filter is used, the brand has effectively expanded their reach.
What makes a good filter?
Think of a good filter as a tool that enables the audience to express themselves. Micro and nano influencers are becoming increasingly popular and powerful because of their niche audiences. Tailor the filter to your audience's interest can reach audiences that are interested in your brand and content.
BETAB3T4
Our filters have been seen hundreds of millions of times, without paying a cent in advertising. They can exponentially increase a brandβs exposure in a short period of time.
Mate Steinforth
Founder
With over 20 years of experience in the creative sector, Mate Steinforth is responsible for running all facets of the business.
Mate has a proven track record in the Animation and Advertising Industries. His deep understanding of the technology paired with a unique creative vision makes him the perfect partner to coach you through the production process.
Prior to founding BetaBeta, Mate was running the Berlin office of the Production Company SEHSUCHT. Previously, he worked as Creative Director for PSYOP in New York as well as for Juan Dela Mata in Madrid.
He is a member of the Art Director's Club.